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About us

Tier Music is a female-led music management, publishing and sync agency in Tallinn.

TierMusic collaborations and activities

Female-Led Music Agency in Estonia

Tier Music is a female-led music management, publishing, and sync agency based in Tallinn. Founded in 2016 by Thea Zaitsev, we operate as a professional collective dedicated to bridging the Baltic and international music circuits. We represent a diverse roster of artists and songwriters while serving as the primary sync agent for Estonian music on the global market.

Our team, Thea, Sandra Perens, and Hanna-Greth Peetson, specializes in strategic artist management, A&R, and music supervision. We facilitate cross-border collaborations through initiatives like the From Beats to Business seminar day and our international songwriting camps. Our work is rooted in transparent rights management and a commitment to sustainable career development.

We maintain an active international presence, collaborating with partners such as Wisseloord Studios, Omnicom Production, and CTM

​As a natural extension to our artist management and publishing services, we offer other services such as:

  • A&R consultancy;
  • Project management for music projects;
  • Music supervision and licensing;
  • Educational courses in management, publishing and/or music rights;
  • Business management

Collaborations and Education

We believe in sharing knowledge to build a sustainable industry. We collaborate closely with Tallinn Music Week, Music Estonia, EAÜ, EFÜ, and Muusikalinn Tallinn to organize seminars, panels or international songwriting camps. For three years, we have partnered with FAAR Music to produce the “From Beats to Business” seminar and camp.

Our team is also deeply integrated into music education:

  • Thea Zaitsev lectures at MUBA, Estonian Business School, The House of Europe Digital Lab (Ukraine), and the Eastern European Music Academy.

  • Sandra Perens has tought music business at Wisseloord Academy and MUBA.

  • Both are regular speakers and moderators at global industry events, including Eurosonic Noorderslag, Amsterdam Dance Event, Iceland Airwaves and Mastering the Music Business.